Why Food Trucks Are Next Frontier for Mobile Order Ahead Options
Mobile order ahead was once the exclusive domain of brick-and-mortar quick service restaurants (QSRs). Now, mobile order ahead is becoming a viable channel for food trucks. There’s a clear consumer preference for mobile ordering that’s pushing the industry to a $38 billion valuation by 2020—but such high adoption rates indicate that brick-and-mortar businesses aren’t the only ones getting on board.